One of the primary purposes of a newsletter is to grow a list of prospects who are interested in the niche your newsletter is about. And of course, this is because the main purpose of a newsletter is to generate revenue for the owner. All other activities, such as giving away freebies and increasing traffic to an online newsletter website are secondary purposes meant to attract more subscribers and thus are ways to generate more sales in the future.
Savvy internet marketers use a newsletter as a way to pre-sell their subscribers. They send them free, high quality, useful information at regular intervals knowing that their readers will come to trust them and to believe that they really do have the ability to help them with whatever problem they are trying to solve. This is much more effective than attempting to close sales immediately, as many sales pages attempt to do.
Most people must be exposed to a product or service repeatedly before they will purchase it. On the average, a prospect visits a sales page SEVEN times before deciding to purchase. You can cut this number down by pre-selling your product or service through your newsletter.
So, how do you pre-sell your product or service to your subscriber?
You do this by writing articles related to whatever product or service you are offering to your prospects. For example, if your product is an e-book about list building, you would write several articles that teach your subscriber some basics about list building. Once you have published several of these articles, refer your subscribers to your product which includes more or more advanced ways to build a list.
Unfortunately, many new internet marketers do not understand this and will often end up avoiding list building because they feel that it is a time consuming activity that may not yield any profit in the long run. This couldn’t be further from the truth. As any successful internet marketer will tell you, “The money is in the list”!
A newsletter is one of the major building blocks of a successful internet business so setting up your newsletter properly from the very beginning is vital for your success. Publishing your own newsletter is the only real and almost effortless way to earn a steady income on the internet as it is an easy way for you to contact both your prospective and current customers.
Research shows that people read newsletters four times more than they read advertisements or brochures and are 7 times more likely to purchase a product from you than someone who is not your subscriber.
A good newsletter can improve your brand awareness, increase recognition of your name, establish you as an authority in your niche, and also help to set your business apart from your competition.
As a newsletter publisher, you can easily and conveniently spread your marketing influence and expertise to your subscribers.