Amid the rise of distant promoting as a result of pandemic, Walnut, billing itself as a ‘Wix for Gross sales groups,’ has raised $3.5m from SV Angel (Ron and Topher Conway) and A.Capital by Ronny Conway and former a16z companions. This brings its whole quantity raised to $6m. Different buyers embrace NFX, Joe Montana, Wix CEO, Immad Akhund and Kenny Stone.
Walnut is fixing the friction between gross sales and back-end groups and the issue of gross sales demos that break throughout calls. A gross sales rep logs in to the primary dashboard/product they’re making an attempt to promote and makes use of Walnut to decide on pages and options that shall be disconnected from the backend and seem as front-end in Walnut’s cloud, then edit to match it to the precise shopper. It’s like constructing internet pages however for gross sales pitches.
It’s at the moment working with enterprise shoppers like Varonis and Adobe. Whereas it competes with Gong.io, Walnut is hoping that its extra technical method of disconnecting front-end and back-end will help its progress.