vivenu, a ticketing platform that provides an API for venues and promoters to customise to their wants, has closed a $15 million (€12.6 million) in Collection A funding led by Balderton Capital. Earlier investor Redalpine additionally participated.
Traditionally-speaking, most ticketing platform startups took a direct to client method, or have offered turnkey options to huge occasion promoters. However at the moment, most occasions require a fantastic deal extra flexibility, not least due to the pandemic. So, by providing an API and permitting promoters that flexibility, Vivenu managed to achieve traction.
Venues and occasion homeowners get a full-featured ticketing, out-of-the-box platform with full real-time dynamic management over all features of promoting tickets together with configuring costs and seating plans, leveraging buyer knowledge and insights and mastering a branded appear and feel throughout their gross sales channels. It has uncovered APIs enabling many alternative customized use instances for big worldwide ticket sellers. Since its Seed funding in March, the corporate says it has bought over 2 million tickets.
Simon Hennes, CEO and co-founder of vivenu stated in an announcement: “We created vivenu to handle the necessity of ticket sellers for a user-centric ticketing platform. Occasion organizers had been caught with options that closely rely on handbook processes, inflicting excessive prices, dependencies, and frustration on varied ranges.”
Daniel Waterhouse, Companion at Balderton stated: “Vivenu has constructed a classy product and set of APIs that offers occasion organisers full management of their ticketing operations.”
vivenu can be the primary European funding of Aurum Fund LLC, the fund related to the San Francisco 49ers. Additionally investing within the spherical are Angels together with Sascha Konietzke (Founder at Contentful), Chris Schagen (former CMO at Contentful), Sujay Tyle (Founder at Frontier Car Group) and Tiny VC.
In March 2020, vivenu secured €1.4 million in seed funding, bringing its complete funding to €14 million. Earlier buyers embrace early-stage enterprise capital investor Redalpine, GE32 Capital and Hansel LLC (related to the founders of Loft).
Talking to TechCrunch Hennes stated: “You need to ship your seat map to Ticketmaster, after which the account supervisor comes again to you with a sitemap. This goes backwards and forwards and takes ages. With us you’ve gotten a seating chart designer principally built-in into the software program which you’ll be able to merely change your self.”