TikTok launches its first customized annual recap characteristic, ‘Yr on TikTok’ – TechCrunch

TikTok launches its first personalized annual recap feature, ‘Year on TikTok’ – TechCrunch


Spotify customers have Wrapped and Instagram customers have their Top 9. And now TikTok customers may have their very own year-in-review characteristic, too. The corporate right now announced the launch of its first customized annual recap characteristic with the launch of “Yr on TikTok,” a video spotlight reel that showcases particular person customers’ personal prime TikTok moments. This contains issues like how lengthy you’ve been on TikTok, what kind of movies you watched most, your favourite tracks and inventive results, metrics on how typically you commented and shared movies, and extra.

The characteristic will even establish your favourite “vibes” — which means, the type of movies you want finest, corresponding to crafts, cooking, animals, journey, Cottagecore or any of the now quite a few communities which have sprung up on the social video platform.

If customers haven’t been on TikTok lengthy sufficient to have developed their very own “vibe,” TikTok says their “Yr on TikTok” will embody different prime movies from its “Year on TikTok: Top 100” listing as an alternative.

Picture Credit: TikTok

The content material for the recap is introduced in a well-known method. You’ll vertically scroll down by means of a video that particulars your 2020 pursuits and actions. You then have the possibility to share that video on to your individual TikTok profile in an effort to obtain a particular profile badge that places a “2020” on prime of your profile photograph.

The app’s “Yr on TikTok” web page additionally contains different TikTok highlights to flick through, together with prime memes, prime creators, prime viral movies, most impactful creators, prime celebs, prime songs and different year-end developments.

TikTok customers can entry their “Yr on TikTok” by tapping the icon on their For You feed — a distinguished placement — or by scrolling to the banner on the prime of the app’s Uncover web page.

The accuracy of TikTok’s recap is debatable. For instance, although each different video in my For You feed is said to politics and information (go determine!), TikTok knowledgeable me my prime “vibes” have been issues like residence, journey and animal movies. That’s true too, however it’s an incomplete listing and doesn’t match up with the vast majority of my previous “likes.” Plainly TikTok could also be curating the expertise to deal with extra optimistic “vibes” — and political movies and themes didn’t make the minimize.

No matter its makes an attempt at spin, social options that supply customers a personalised retrospective of how they engaged with an app by means of the 12 months have confirmed to be pretty well-liked — and a superb advertising mechanism, as effectively.

Spotify’s Wrapped, for example, has been so well-received that individuals started to complain that individuals’s Wrapped shares have been dominating and overwhelming their social feeds at year-end. Spotify this year partially addressed this problem by providing new customization choices for its 2020 Wrapped that allow customers regulate the colour of their Wrapped card earlier than sharing. This manner, the flood of Wrapped shares wouldn’t look fairly as homogenous as in prior years, and could also be perceived as much less of an annoyance.

The “Yr on TikTok” characteristic will possible do effectively, too, although it’s onerous to trace. The hashtag #YearOnTikTok is as much as 5.4 billion views, because of customers who’re adopting the tag in hopes of propelling their movies to a wider viewers or getting on the For You web page. The true take a look at might be what number of creators find yourself with the 2020 badge caught on their profile within the days to return.

Whereas TikTok’s characteristic is enjoyable, in case you discover it considerably missing there are third-party options.

One app, Retroplay, launched its personal 2020 TikTok Yr in Overview this month. The app does extra than simply round-up your individual stats and metrics. Customers can even vote for his or her favourite creators and movies by means of Retroplay’s “Superlatives” awards, acquire playing cards from favourite creators and customise their very own spotlight reel. However the app is brand-new and battling bugs — the spotlight reel is at the moment down whereas it’s being fastened, for example, and the app couldn’t resolve a username that started with a interval as an alternative of a letter, we discovered.

“We needed to focus extra on the year-in-review for content material creators, and over the previous two weeks have been working with creators to get their concepts. We’ve briefly disabled the Spotlight Reel characteristic primarily based on suggestions,” the builders responded in an e mail to TechCrunch. They mentioned creators will have the ability to create their High 4 or High 9 video compilations by means of a brand new characteristic launching on the finish of the week.

Picture Credit: Retroplay

The app additionally had difficulties pulling knowledge as TikTok didn’t provide an API and minimize them off from accessing public-facing consumer movies and pulling stats.

However the app’s design is catchy and the interactive options are partaking, so hopefully the developer can handle the opposite points quickly — and earlier than year-end!



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