The truth is freebies have existed ever since businesses were built. The only difference is today, it is given away online. Back in the day, these free things were given away at the entrances of stores. Most often, these were food. It was known as a “free taste”. Restaurants and bakeries would offer free tastings of their food in order to entice consumers to buy or eat in their restaurants. It’s really a great marketing strategy to encourage consumers to buy. It’s so great that it has survived and evolved into a big online marketing strategy. With freebies, companies see a lot of growth in consumer loyalty and of course, profits.
Now given away online, consumers can easily gain access to various free samples. These include food coupons, food samples, toiletries, household items and a whole lot more. Now revitalized into an online phenomenon, one can help but wonder on why freebies are important and why they’ve taken over the online world.
1. Times are getting tougher and tougher.
Companies are struggling to make a good profit while consumers are struggling to stretch their budgets. With freebies, companies are able to get those consumers to remember them and purchase from them when they can. On the other end of the spectrum, consumers see freebies as a way to save on basic necessities and even simple luxuries.
2. Companies and consumers in the online world.
It’s been said a lot of times: the internet is great invention. It made the world smaller by allowing everyone access to almost everything. With social networking sites and websites, consumers are always online. We research online, do business online, work online, connect with our friends and family online, buy online and do almost everything online. With this companies recognized how having an online presence can greatly affect the success and downfall of their business. Consumers need to see you online. We have now equated reliability with online presence. The best way to stand-out in the online world is to give away freebies. These attract consumers.
3. Consumers cannot waste money anymore.
Unlike before when life was easier and better, consumers can no longer waste money on trying out new products. Before, it was alright to spend money just to try on something new. That is not the case in today’s world. With budgets getting tighter and tighter, consumers are simply unwilling to risk wasting money on a new product. This is where freebies come in. It allows consumers to try the product without spending money. If they like it, they’ll buy it. This is the main marketing backbone of freebies. Companies spend some money on free samples but gain a lot with breaking through competition and a mountain of new loyal consumers.
These are some of the reasons why freebies are important. It is the driving force that allows businesses to thrive and consumers to minimize their expenses. Freebies allow businesses to introduce new products and entice consumers to buy these products. For consumers, free samples allow them to save some money and avoid wasting it by buying a new product that they would not really like.