The ‘Apple automotive’ chatter is again with new experiences pointing to a 2024 launch date – TechCrunch

The ‘Apple car’ chatter is back with new reports pointing to a 2024 launch date – TechCrunch


The demise of the Apple automotive, the expertise large’s not-so-secret secret undertaking, was maybe overstated. Apple’s so-called Mission Titan, which final 12 months decreased the workforce by some 200 employees, shouldn’t be solely alive, it has plans to supply an electrical passenger automobile with “breakthrough battery expertise” and automatic automobile expertise by 2024, based on a report from Reuters.

It’s unclear what the automobile will appear to be, who would be the manufacturing associate or if the self-driving system that Apple has been engaged on can be a part of the automotive or provided as a software program product to different corporations. The Reuters article builds off of one other report from Taiwanese media outlet Economic Daily Times, which describes Apple ramping up orders for auto elements and parts from suppliers within the nation. Collectively, the experiences provide affirmation that Apple, whereas quiet and with a smaller workforce, hasn’t ditched the concept of a automotive in spite of everything.

Reuters sources describe this as a passenger automobile, which might put Apple in a unique class than autonomous automobile expertise corporations like Waymo which can be attempting to commercialize robotaxi providers. (Waymo has stated that it is usually focused on licensing its AV tech for passenger autos, but it surely’s not the corporate’s first precedence.)

The day-to-day operations of Apple’s Mission Titan is led by Doug Subject, who returned to the corporate in 2018 after a stint at electrical automaker Tesla. Subject, who was senior vp of engineering at Tesla, was one of many key executives behind the launch of the Mannequin 3. Beneath Subject’s management, it seems the Apple automotive may sq. off extra instantly with Tesla than say Alphabet’s Waymo.

Earlier this month, Bloomberg reported that Apple has moved Subject and the remainder of the Mission Titan workforce underneath Apple government John Giannandrea’s synthetic intelligence and machine-learning group.



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