Telegram to start monetizing the app because it approaches 500 million customers – TechCrunch

Telegram to begin monetizing the app as it approaches 500 million users – TechCrunch


Prompt messaging app Telegram is “approaching” 500 million customers and plans to begin producing income beginning subsequent yr to maintain the enterprise operational, its founder Pavel Durov mentioned on Wednesday.

Durov mentioned he has personally bankrolled the seven-year-old enterprise up to now, however because the startup scales he’s searching for methods to monetize the moment messaging service.

The service, which topped 400 million active users in April this year, will introduce its personal advert platform for public one-to-many channels — “one that’s user-friendly, respects privateness and permits us to cowl the prices of server and visitors,” he wrote on his Telegram channel.

“If we monetize massive public one-to-many channels by way of the Advert Platform, the homeowners of those channels will obtain free visitors in proportion to their measurement,” he wrote. One other means Telegram might monetize its service is thru premium stickers with “extra expressive options,” he wrote. “The artists who make stickers of this new sort will even get part of the revenue. We would like tens of millions of Telegram-based creators and small companies to thrive, enriching the expertise of all our customers.”

“Telegram has a social networking dimension. Our huge public one-to-many channels can have tens of millions of subscribers every and are extra like Twitter feeds. In lots of markets the homeowners of such channels show adverts to earn cash, generally utilizing third-party advert platforms. The adverts they put up seem like common messages, and are sometimes intrusive. We are going to repair this by introducing our personal Advert Platform for public one-to-many channels – one that’s user-friendly, respects privateness and permits us to cowl the prices of servers and visitors,” he wrote. 

All current options will stay free, Durov mentioned, including that Telegram is dedicated to not introduce adverts in personal one-to-one chats or group chats as a result of they’re a “unhealthy concept.”

“We’re not going to promote the corporate just like the founders of Whatsapp. The world wants Telegram to remain impartial as a spot the place customers are revered and high-quality service is ensured,” he wrote on his Telegram channel. “Telegram will start to generate income, beginning subsequent yr. We are going to do it in accordance with our values and the pledges we’ve got made over the past 7 years. Because of our present scale, we can do it in a non-intrusive means. Most customers will hardly discover any change.”

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