In its newest bid to outspend the competitors on podcasting exclusives, Spotify this morning introduced that it has signed a multi-year cope with Archewell Audio, a brand new manufacturing based by Duke of Sussex, Prince Harry and Meghan Markel, The Duchess of Sussex. Monetary particulars haven’t been disclosed, however given the profile of the names and the price of earlier exclusives, it appears secure to recommend the corporate paid a reasonably penny right here.
The primary full podcast sequence is predicted to reach in some unspecified time in the future in 2021, and like all Spotify podcasts, will likely be free for subscribers. Earlier than then, nonetheless, Archewell and Spotify-owned Gimlet will launch a vacation particular co-hosted by the Duke and Duchess. As you’d think about, that’s set to be launched in some unspecified time in the future this month. They’ll proceed to each produce and host exhibits during the deal.
Right here’s what the pair needed to say in a joint assertion supplied to Spotify,
What we love about podcasting is that it reminds all of us to take a second and to actually pay attention, to hook up with each other with out distraction. With the challenges of 2020, there has by no means been a extra necessary time to take action, as a result of after we hear one another, and listen to one another’s tales, we’re reminded of how interconnected all of us are.
Spotify, after all, has been spending lots of of tens of millions over the previous couple of years to construct a library of unique podcasting content material. Final month the music streaming service spent $235 million to purchase advert firm, Megaphone. Different high-profile acquisitions embrace Gimlet, The Ringer, Parcast and Anchor. The corporate additionally signed controversial host Joe Rogan to a multi-year deal in extra of $100 million.