Sequoia Capital India’s Surge invests $2M in gross sales engagement platform Outplay – TechCrunch

Sequoia Capital India’s Surge invests $2M in sales engagement platform Outplay – TechCrunch

Outplay’s workforce members on a video name

Gross sales engagement platforms (SEP) assist gross sales groups automate and observe the massive variety of duties they should do every day as they contact leads and residential in on potential offers. Centered on small-to-medium-sized corporations, SEP startup Outplay introduced at present it has raised $2 million from Sequoia Capital India’s Surge program for early-stage startups.

Outplay was based in January 2020 by brothers Ram and Laxman Papineni and now counts greater than 300 shoppers. Earlier than launching Outplay, the Papineni brothers built AppVirality, a referral advertising and marketing instrument for app builders.

Laxman instructed TechCrunch that Outplay’s prospects come from sectors like IT, pc software program, advertising and marketing and promoting and recruiting, and most are primarily based in North America and Europe.

Outplay is designed for groups that use a number of channels to achieve potential prospects, together with cellphone calls, textual content messages, e-mail, dwell chats on web sites and social media platforms like LinkedIn or Twitter. It integrates with buyer relationship administration platforms like Salesforce and Pipedrive, giving gross sales folks a brand new interface that features productiveness and automation instruments to chop the time they spend on administrative duties.

Screenshots of Outplay's sales engagement platform for automating sales tasks

Outplay’s platform

For instance, Outplay can be utilized to create sequences that ship preliminary messages by totally different platforms, after which robotically follows up with new messages if there isn’t a reply inside a pre-set timeframe. Outplay additionally gives analytics to assist gross sales folks observe how effectively gross sales campaigns are working.

Two of Outplay’s greatest rivals are Outreach and SalesLoft, each of which hit unicorn standing in current funding rounds. Laxman stated Outplay is concentrated on ease of use, with different differentiators together with extra integrations with CRMs and different software program, and a powerful buyer assist workforce.

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