Robinhood’s Tremendous Bowl advert could not have come at a worse time. They’re within the midst of a ton of unhealthy press and ran and advert that felt it was made to make individuals even angrier.
In case you missed the wild saga: Robinhood got here below fireplace after it restricted the trades on shares that Reddit traders focused to inflate, like AMC and GameStop. This was a part of a widespread battle between retail merchants and sure hedge funds that had shorted shares. Robinhood claims they did not have enough cash to proceed buying and selling, making the dear advert much more controversial.
From the get go, newly widespread subreddit was pissed off when Robinhood announced, and debuted, its deliberate Tremendous Bowl advert. “,” posted one commenter because the subreddit floated crowdfunding an (uber costly) advert of its personal. WallStreetBets ended up elevating about $30,000 — that is many thousands and thousands away from from shopping for a Tremendous Bowl advert — however the contentious environment did not go away.
To be honest, the advert from Robinhood nearly appeared designed to make individuals offended. The message of the advert is actually “we’re all traders” simply after it made headlines for denying individuals the possibility to take a position. This is the Robinhood spot that aired towards the tip of the large sport.
Folks had been actually, actually sad to the advert from Robinhood. Listed below are just some of the responses, which ranged from anger, to jokes, to disbelief that the app would run the advert.
Guess that Robinhood advert was already locked in huh
— Amanda Mull (@amandamull) February 8, 2021
Stood up and boo’d that Robinhood industrial. BOOOOOOOO!!!!!! BOOOOOOOOOOOOO!!!!
— Nate (@BarstoolNate) February 8, 2021
Robin Hood, regardless of being the craziest firm of 2021 up to now, managed to have essentially the most boring Tremendous Bowl advert.
— Alex Weprin (@alexweprin) February 8, 2021
lmao nice timing on that tremendous bowl advert Robinhood
— Tremendous Bowl Ref (@lib_crusher) February 8, 2021
Not Robinhood shopping for a Superbowl industrial with the cash they stole from us 😫
— Angie Jones (@techgirl1908) February 8, 2021
Advert Age tweeted that Robinhood apparently thought-about pulling the advert however determined to run it after seeing its customers enhance throughout the controversy.
Nicely it positively sparked a response, for higher or worse.