The competitors for note-taking is as fierce because it has ever been with loads of highly-valued productiveness startups preventing for an viewers it might doubtlessly serve countless productiveness offshoots. Prior to now 12 months, Notion raised at a $2 billion valuation, Coda raised at $636 million, and Roam raised at $200 million.
A brand new competitor within the house is rising out of stealth with contemporary funding from Andreessen Horowitz. The free app, referred to as Mem, is an early entry platform devoted to pushing customers to shortly jot down their ideas with out focusing too closely on the underlying group of them. The startup’s founders have huge ambitions for what their platform might change into down the street, tapping into additional advances in machine studying and even AR.
“Actually the differentiation is [information] that’s summonable ubiquitously wherever you’re,” Mem co-founder Kevin Moody tells TechCrunch. “So, within the close to time period, via your desktop app with Mem Highlight as a heads-up show for wherever you’re, within the medium time period via an assistive cellular software, after which in the long run, think about contact lenses which are overlaying helpful content material to you on this planet.”
Moody and his co-founder Dennis Xu inform TechCrunch they’ve raised $5.6 million in a seed spherical led by a16z with further participation from their Cultural Management Fund, Will Smith’s dreamers.vc, Floodgate, Uncommon Ventures and Shrug Capital. The spherical additionally was host to a handful of angel buyers together with Harry Stebbings, Julia Lipton, Tony Liu, Rahul Vohra and Todd Goldberg, amongst others.
In its present iteration, Mem push customers in direction of “light-weight group” quite than clicking via folders and hyperlinks to seek out the proper place to nestle their ideas. Customers can shortly tag customers or devoted matters of their notes. The person workflow depends fairly closely on search and chronological group, presenting customers with their most lately accessed notes. Customers may also set reminders for sure notes, bringing a well-liked e mail framework to note-taking.
For customers of inventory apps like Apple Notes, these interface quirks could not sound very jarring, although the design continues to be a departure from apps like Notion and Airtable which have closely centered on construction over immediacy.
Maybe Mem’s greatest shift is how customers entry the knowledge they’ve dumped into the platform. The founders say they wish to keep away from their app being seen as a “vacation spot,” as a substitute hoping customers rely closely on a keyboard-shortcut-prompted overlay referred to as Mem Highlight that enables them to look out info that they could want for an e mail, presentation or textual content message. The broader hope of the founders and buyers behind Mem is that the workforce can leverage the platform’s intelligence over time to higher perceive the information dump out of your mind — and certain different info sources throughout your digital footprint — to know you higher than any advert community or social media graph does.
“What wouldn’t it imply to only seize passively your digital footprint after which make use of that as if it had been structured,” Moody posits. “If we will even have our personal Mem modeling of all of those entities, whether or not it’s textual content, or perhaps it’s contacts, the those who you already know, or it’s the occasions that you just’re going to and these totally different sources feed into Mem, what wouldn’t it imply for Mem to have the ability to have a product that’s the ‘you’ API?”
For now, the startup’s app isn’t fairly as grandiose in scale as what the founders may even see in its future, however as Mem continues to onboard early customers from its waitlist and add to its desktop performance, the corporate is driving in direction of a platform they hope feels extra instrumental to how its customers “keep in mind” info.