NCAA filed grievance towards urologists that “Vasectomy Mayhem” advertising schtick is just too near “March Insanity” trademark | Boing Boing

NCAA filed complaint against urologists that "Vasectomy Mayhem" marketing schtick is too close to "March Madness" trademark | Boing Boing

The Nationwide Collegiate Athletic Affiliation (NCAA) filed a grievance with the US Patent and Trademark Workplace, arguing that the Virginia Urology clinic’s use of the slogan “Vasectomy Mayhem” in a advertising marketing campaign conflicts with their trademark of “March Insanity.” From NBC News:

Virginia Urology’s use of “Vasectomy Mayhem” will “lead to confusion, mistake or deception with petitioner and/or the products and providers marketed in reference to the NCAA,” in line with Chicago-based lawyer Douglas Masters, representing the NCAA[…]

The NCAA cited varied adverts Virginia Urology has run, together with one with the phrases “Hoops Insanity” that has twin basketballs used for the double-o in “hoops.” […]

Dominic Madigan, a lawyer for Virginia Urology, stated Thursday he is assured the USPTO “accurately authorized our ‘Vasectomy Mayhem’ trademark.”

“We do not suppose anybody has confused our vasectomy adverts with another group,” he added. “We’re disillusioned with this pricey and pointless authorized problem, however will stay centered on caring for our group.”

Here is the petition to the USPTO for cancellation of the Vasectomy Mayhem registration.

picture: YouTube

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