MessageBird, the omnichannel cloud communications platform not too long ago valued at $3 billion following a Collection C spherical in October, has acquired London-based real-time internet applied sciences firm Pusher.
The acquisition worth is $35 million, and sees Pusher co-founder and CEO Max Williams and the 25-person Pusher staff be part of Amsterdam-headquartered MessageBird . (In 2018, Pusher told TechCrunch it had a team of 60, so there has clearly been some cost-cutting lately.)
The Pusher product might be saved unbiased for current prospects, whereas Pusher’s tech, with its deal with in-app notifications and a developer-friendly API and SDKs constructed round “push,” will assist plug a spot in MessageBird’s personal communication platform, which is stronger in SMS and messaging-first channels reminiscent of Fb Messenger, WhatsApp, Line and WeChat, and many others. Particularly, Pusher is claimed to deliver options like in-app messaging, push notifications and site monitoring.
“The deal opens up a number of latest instruments and options that can assist MessageBird’s prospects speak to their prospects in much more methods than earlier than,” says MessageBird.
Based in 2011, Pusher aimed to decrease the obstacles for builders who wish to construct real-time options into their web sites and apps. This was initially delivered through a common function real-time API and supporting cloud infrastructure, enabling app builders to extra simply construct issues like wealthy push notifications, stay content material updates and varied real-time collaboration and communication options.
Nevertheless, extra not too long ago the corporate had begun rolling out further choices devoted to particular real-time performance. The primary of these was Chatkit, an API and SDK meant to do plenty of the heavy lifting required so as to add chat performance to an app or service. This has since been prolonged to additionally embody charts and site monitoring/maps. Pusher prospects embody GitHub, Mailchimp, CodeShip and The Monetary Occasions.
In the meantime, MessageBird was initially seen as a European or “remainder of the world” competitor to U.S.-based Twilio — providing a cloud communications platform that helps voice, video and textual content capabilities all wrapped up in an API — however has since repositioned itself as an “Omnichannel Platform-as-a-Service” (OPaaS). The concept is to simply allow enterprises and medium and smaller-sized corporations to speak with prospects on any channel of their selecting.
Out of the field, this consists of help for WhatsApp, Messenger, WeChat, Twitter, Line, Telegram, SMS, e mail and voice. Prospects can begin on-line after which transfer their help request or question over to a extra handy channel, reminiscent of their favorite cellular messaging app, which, after all, can go along with them. It’s all a part of MessageBird founder and CEO Robert Vis’ massive guess that the way forward for buyer interactions is omnichannel.
Due to this fact the acquisition of Pusher seems to be like a very good match, total. London and Amsterdam are shut geographically and with comparable time zones, whereas MessageBird is reworking right into a remote-first firm anyway. There may be additionally arguably sufficient product overlap but additionally real gaps to make the pairing a no brainer.
In a brief name with MessageBird CEO and founder Robert Vis, he talked up Pusher’s tech and staff and pressed dwelling his perception that it is crucial that startups exiting discover a “good dwelling,” fairly than merely being acquired after which disappearing with out a hint. Likewise, if MessageBird desires to be really omnichannel, a very good “push” API and product suite is required. The subsequent choice was then whether or not or to not purchase or construct, and, on this occasion, teaming up with Pusher was deemed the easiest way ahead.
In the meantime, Vis suggested me to anticipate much more M&A within the omnichannel and messaging platform house. Not simply from MessageBird because it heads towards a possible IPO, but additionally from opponents.