MessageBird, the omnichannel cloud communications platform just lately valued at $3 billion, is continuous to ramp up its M&A exercise. Following final yr’s acquisition of Pusher, an organization that gives real-time internet applied sciences, it’s saying that it has acquired “video-first” buyer engagement platform 24sessions, and buyer information platform Hull.
Phrases of the 2 new offers aren’t being disclosed, though MessageBird founder and CEO Robert Vis tells me the three acquisitions add as much as about $100 million in whole, and we alreadly know that Pusher’s acquisition worth was $35 million. I additionally perceive that the 24sessions and Hull acquisitions noticed each corporations’ traders exit completely.
Initially seen as a European or “remainder of the world” competitor to U.S.-based Twilio — providing a cloud communications platform that helps voice, video and textual content capabilities all wrapped up in an API — MessageBird has since repositioned itself as an “Omnichannel Platform-as-a-Service” (OPaaS). The thought is to simply allow enterprises and medium and smaller-sized corporations to speak with prospects on any channel of their selecting.
Out of the field, this consists of assist for WhatsApp, Messenger, WeChat, Twitter, Line, Telegram, SMS, e mail and voice. Prospects can begin on-line after which transfer their assist request or question over to a extra handy channel, comparable to their favorite cell messaging app, which, after all, can go along with them. It’s all a part of MessageBird Vis’ large guess that the way forward for buyer interactions is omni-channel.
To that finish, the acquisition of 24sessions provides one other channel: video. This, Vis tells me, is a very necessary channel the place in-person interactions are being replicated digitally. Nevertheless, he says it’s not simply sufficient to have a video choice — you want one that’s compliant and safe. That is very true for regulated industries comparable to monetary providers and healthcare. As well as, 24sessions is web-based, that means that end-users aren’t required to put in an app.
“Bringing a secure, safe and customizable video platform into the MessageBird household is the subsequent step in our strategic journey,” mentioned Vis in an announcement. “Our portfolio of owned providers already consists of SMS, voice, e mail, OTT, social, stay chat and push. The addition of 24sessions’ video platform provides us one of many world’s most complete and highly effective omnichannel choices, and is in keeping with our having end-to-end management of the stack so as to create magical experiences for our prospects”.
“By becoming a member of forces with MessageBird, we’re making a leap ahead in our mission to enhance private buyer contact and switch it right into a easy digital expertise, with out shedding the human contact,” provides Rutger Teunissen, CEO of 24sessions. “Video has change into a extra embedded, prompt, clever, and built-in a part of the omnichannel buyer expertise”.
Nevertheless, speaking with prospects extra effectively doesn’t simply imply interacting with them on the channels of their selecting and constructing backend workflows to assist this, it additionally requires a greater understanding of the client and the context of their question. That’s the place the acquisition of Hull, based mostly in France and the U.S., comes into play.
Described as a buyer information platform (CDP), Hull’s workforce and expertise can be deployed to create an “in-depth analytics layer” between MessageBird’s omnichannel providing and the workflow options it offers to prospects.
“We need to empower purchasers to have straightforward, frictionless conversations with prospects, so it’s essential that we perceive the place these prospects are and the way they like to speak,” mentioned Vis. “To try this, it’s essential that our platform is ready to gather, unify and enrich product, advertising, and gross sales information and synchronize it throughout the workflow.”
In whole, 45 workers will be a part of from 24sessions, and 14 will be a part of from Hull. The mixed M&A brings MessageBird’s whole headcount to virtually 500 folks throughout its 9 hubs globally.