Indonesian provide chain startup Advotics raises $2.75M led by East Ventures – TechCrunch

Indonesian supply chain startup Advotics raises $2.75M led by East Ventures – TechCrunch


The rapid growth of e-commerce in Indonesia, particularly in the course of the pandemic, is inserting rising calls for on its provide chain infrastructure. However the nation’s logistics business is extremely fragmented, with corporations often counting on a number of suppliers for one cargo, and plenty of warehouses are nonetheless concentrated round main cities. Advotics needs to assist with software program to make the entire provide chain simpler to trace, and just lately closed a $2.75 million funding spherical led by East Ventures.

Based in 2016 by Boris Sanjaya, Hendi Chandi and Jeffry Tani, Advotics at the moment counts greater than 70 shoppers, starting from particular person resellers to massive companies like Exxonmobil, Danone, Reckitt Benckiser, Sampoerna, Kalbe and Mulia Group.

In response to analysis establishment Statistics Indonesia, there are about 5 million small and medium-sized producers in Indonesia. They use a provide chain with 15 million small to mid-sized distributors and about 288,000 massive distribution corporations. This fragmentation means increased bills, with Report Linker estimating that logistics prices vary between 25% to 30% of Indonesia’s gross home product.

To assist make logistics extra environment friendly for its shoppers, Advotics presents SaaS options to watch nearly their complete provide and logistics chain, from warehouse stock to producing supply routes for drivers. It features a product digitalization function that makes use of QR codes to trace merchandise and forestall counterfeiting. The corporate’s new funding will likely be used to launch a online-to-offline system for SMEs and develop its gross sales crew.

Advotics is amongst a number of tech startups which can be taking completely different approaches to deal with Indonesia’s logistics infrastructure. For instance, Shipper wants to give sellers access to “Amazon-level logistics,” whereas Logisly is focused on digitizing truck shipments. Waresix just lately acquired Trukita to connect businesses to shippers and truck cargo platform Kargo’s backers include Uber co-founder Travis Kalanick.



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