Until you’ve obtained somebody’s Amazon Want Checklist, reward giving as we speak can nonetheless be pretty troublesome. You don’t essentially know a pal or member of the family’s transport tackle, their sizes or their specific tastes, at instances. A brand new startup known as Goody, backed by a current $4 million fundraise, desires to assist. Via its newly launched cell gifting app, Goody permits you to have fun your folks, household and different family members with a present or, quickly, even simply an “IOU” that lets them know you’re considering of them.
To take action, you first obtain the Goody cell app for iOS or Android, then browse throughout the lots of of manufacturers and merchandise it provides. You can also filter these by event, like birthdays or holidays, or by a particular want, comparable to presents to say congratulations or get properly.
If you discover a reward you want, you simply enter the recipient’s cellphone quantity. Goody then sends a textual content that lets the recipient know that you simply’ve despatched them one thing. The recipient clicks the hyperlink to simply accept the reward, which opens an internet site the place they will see what you’ve chosen, whereas additionally customizing any particular choices — like their clothes measurement, colour preferences or what taste of cupcakes they’d like, for instance.
Right here, in addition they present their transport tackle, and the reward is distributed. Afterwards, they will select to ship a thanks word, as properly.
What makes this expertise work is that — not like some gifting startups prior to now — Goody doesn’t require the recipient to obtain an app, nor do you could know something apart from a cellphone variety of the particular person you wish to ship a present to.
The thought for Goody comes from co-founder and serial entrepreneur and startup investor Edward Lando, whose prior firm, YC-backed GovPredict, was recently acquired. He was additionally the primary investor in Misfits Market, serves on the board at Atom Finance and is a managing associate at Pareto Holdings, based mostly in Miami, the place Lando now lives.
Becoming a member of him on Goody are Even.com tech lead Mark Bao and Lee Linden, who notably sold his prior gifting startup Karma Gifts to Facebook again in 2012.
Lando says he was enthusiastic about engaged on the thought as a result of he likes to ship presents, however thinks there’s numerous friction concerned with the method because it stands as we speak. In the meantime, presents which can be simpler to ship, like reward playing cards, can lack a private contact.
“An important factor for us is for Goody to really feel extremely private,” Lando explains. “If somebody sends you one thing by means of Goody [it should feel like], wow, they actually thought of me — they picked out one thing for me. We don’t need it to really feel like somebody is simply sending you a greenback worth,” he says.
The cell app launched in mid-December and now works with a pair dozen model companions. Many of those are within the direct-to-consumer house or are in any other case rising firms, like non-alcoholic aperitif Ghia, exercise expertise The Class, pet firm Fable, wellness firm Moon Juice, Raaka Chocolate and others.
Goody’s mannequin includes a income share with its companions, the place its minimize will increase the extra gross sales its makes on the associate’s behalf.
Manufacturers are enthusiastic about working with Goody, Lando explains, as a result of it could possibly assist them purchase new prospects with little effort on their half.
“There’s so many direct-to-consumer manufacturers today — 1000’s of them — promoting on-line — espresso, chocolate, all these cool issues,” Lando says. “And for now, their solely approach of getting found is shopping for adverts on Fb. We’re one other approach for folks to find them. We’re like a large shopping center for folks to find this stuff,” he provides.
The app, nevertheless, desires to be helpful to those that additionally simply wish to keep in contact with family and friends. On this entrance, it’s rolling out free presents this week known as “IOUs,” for telling somebody you’re considering of them — for instance, by saying one thing like “I owe you dinner subsequent time I’m on the town” or sharing another extra symbolic reward.
The app may also later combine a calendar that may provide help to monitor essential events, like birthdays and different main life occasions.
Goody was based in March 2020 and the app launched in mid-December of the identical 12 months. To date, round 10,000 presents have been despatched utilizing its service, Lando says.
Along with the vacation season, in fact, the pandemic might have performed a job in Goody’s early traction.
“I believe the pandemic has been a giant downside for everybody. And one of many issues that folks frankly don’t speak about sufficient, for my part, is the psychological toll the pandemic is taking up everybody…we’re all creatures that take pleasure in social interplay. It feels good to see different folks — particularly the folks you care about. And once you don’t, it actually drains you of vitality,” Lando says.
“That is clearly not the identical as seeing folks in particular person, however I do suppose that Goody is a pleasant injection of heat and positivity…Everybody who makes use of it says they really feel good after utilizing it, which I believe is uncommon,” Lando notes.
The startup, in the meantime, has raised a bit of greater than $4 million in early funding from traders together with Quiet Capital, Index Ventures, Pareto Holdings, Third Form Enterprise Capital, Craft Ventures and the founders of Coinbase (Fred Ehrsam) and Quora (Charlie Cheever), amongst others.
Goody is a workforce of 9 full-time staff, based mostly in Miami and elsewhere, working remotely. Forward of Valentine’s Day, the corporate snagged a spot on a Occasions Sq. billboard to promote its app, within the hopes of gaining new customers throughout one of many greater gifting holidays of the 12 months.