Even GoFundMe thinks that individuals should not should rely on GoFundMe in the course of the pandemic.
The crowdfunding platform has launched a brand new marketing campaign to spotlight the financial influence of COVID — and put a highlight on how congressional gridlock has failed individuals in want.
Every single day, GoFundMe will share with its tens of millions of followers on its social platforms the story and GoFundMe marketing campaign of a household or particular person struggling to make lease or pay the payments. It will hold doing so till Congress passes a aid bundle — lawmakers have been deadlocked on the problem for months, and key protections like eviction moratoriums are set to expire quickly.
The marketing campaign is an specific message to Congress to do one thing, now.
Proper now, households throughout the US are hurting as they battle to place meals on the desk, pay month-to-month bills, and canopy lease.
Every day, till lawmakers cross a aid bundle, we’ll share one story of a household on GoFundMe struggling to make ends meet: https://t.co/7XjBtRuoqf
— GoFundMe (@gofundme) December 9, 2020
In the course of the pandemic, GoFundMe says that there have been so many individuals beginning campaigns to ask associates, household, and strangers for assist that the platform created an entire new category: “Monetary emergency assist.”
GoFundMe has spoken out earlier than on the precarious conditions of people that flip to crowdfunding in desperation. Within the realm of healthcare, GoFundMe’s CEO has said that the variety of campaigns to pay for medical payments reveal the ‘gigantic gaps’ within the system itself. Whereas it is heat and fuzzy to see a group rally round an individual in want in an internet crowdfunding marketing campaign, that is not the best way the system ought to work.
Then once more, GoFundMe takes a 2.9% minimize plus 30 cent charge for each donation. So whereas the CEO’s phrases, and this current marketing campaign, actually look good, let’s not overlook they’re creating wealth out of the disaster too.