Forerunner’s Eurie Kim and Oura’s Harpreet Rai focus on betting on shopper {hardware} – TechCrunch

Forerunner’s Eurie Kim and Oura’s Harpreet Rai discuss betting on consumer hardware – TechCrunch


There’s a stark distinction between Oura’s deck and the others we pored via on Additional Crunch Stay. The slides CEO Harpreet Rai dropped at the occasion had been the clear output of a extra mature and assured firm in search of out its Sequence B. It’s an organization with a spotlight, conscious of the place it needs the product to go and do (and it went there, saying a massive followup round on Tuesday).

Then there’s that big picture of the Duke and Duchess of Sussex, with the corporate’s sensible ring adorning Harry’s proper hand. From there, it’s a parade of celeb faces: Will Smith, Lance Armstrong, Invoice Gates, Arianna Huffington and Seth Rogen, to call a number of.

It’s clearly been a wild half-dozen years for the reason that firm was based. Rai joined up in 2018, not lengthy earlier than the corporate launched into its $28 million Sequence B. Forerunner Normal Companion Eurie Kim received on board throughout the spherical.

“[I] enthusiastically took the assembly and Harpreet shared his story and the story of Oura. The deck is what we talked via,” says Kim. “As a result of I used to be a shopper, it was only a no-brainer that I knew what he was making an attempt to construct. So we had been very excited to steer the spherical.”

Kim and Rai joined us on Additional Crunch Stay to debate the method of taking Oura to the subsequent stage — and past — because the product discovered a second (or third) life throughout the pandemic via partnerships with sports activities leagues just like the NBA. And as we’re wont to do, we requested the pair to have a look and a handful of user-submitted pitch decks. In case you’d like your deck to be reviewed by skilled founders and buyers on a future episode, you possibly can submit it here.

On the hardness of {hardware}

By the point Oura sought out its Sequence B, the startup had already progressed fairly far. Kim compares the first-generation product (circa 2016 — predating each Rai and Kim’s time with the corporate ) to a “Energy Rangers ring.” You’ve received to start out someplace, after all — and if nothing else, the admittedly cumbersome authentic version of the product served as a robust proof of idea.



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