Ford formally provides Maverick, a compact pickup truck, to its lineup – TechCrunch

Ford officially adds Maverick, a compact pickup truck, to its lineup – TechCrunch


Ford is including a brand new entry-level truck referred to as Maverick to its lineup because the automaker seeks to supply pickups at each value stage on this more and more aggressive market.

The corporate mentioned Thursday it’ll debut the car June 8, together with on its new Tiktok channel. Little was seen of the car, only a one second glimpse of it in a teaser advert on YouTube. From the photograph, it’s clearly a Ford and a compact one. The remainder of the main points must wait till subsequent week, except they’re leaked between every now and then.

In Ford pickup hierarchy, meaning the Maverick will sit beneath the mid-sized Ranger and F sequence fashions. The Ranger XL, essentially the most reasonably priced of the trims, begins at about $25,070 earlier than vacation spot charges. Meaning the Maverick ought to begin at the very least few thousand {dollars} under that determine.

The automaker didn’t present any extra particulars about if it might be a hybrid, electrical or gas-powered car. Nonetheless, noting the route Ford has taken not too long ago with the hybrid F-150 and the not too long ago revealed all-electric F-150 Lightning, it’s seemingly that there’ll at the very least be a hybrid model supplied.

As a reminder, the Ford F-150 is the worthwhile cornerstone of the U.S. automaker’s enterprise. By including in an electrical sibling to the lineup it appeared like maybe all of the packing containers had been ticked. However Ford needs to seize that entry stage market of consumers who need a pickup that’s reasonably priced and extra appropriate for metropolis residing.



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