Company catering firm Elior has acquired French startup Nestor for an undisclosed quantity. Nestor initially began with a easy concept to distinguish itself from meals supply giants, similar to Deliveroo, Uber Eats and others.
On daily basis, the startup supplied a single menu for lunch. In the event you preferred what was on the menu, you would order and get delivered 10 to twenty minutes later. By providing a single menu, a supply particular person may ship a number of shoppers in a single trip. Equally, by managing its personal kitchen, Nestor may enhance its margins because it didn’t must pay third-party eating places.
Since I first coated Nestor in 2016, the corporate has been capital environment friendly and largely centered on this distinctive product providing. Elior says that Nestor managed to succeed in 10,000 meals per week.
Over the previous few months, Nestor has tried to launch new provides. As an illustration, corporations can change to Nestor for his or her canteens. The startup delivers meals in fridges straight. It jogs my memory of Foodles, one other French startup centered on canteen-like providers.
Nestor can even ship individually packed lunches in case you’re spending the day with some shoppers for an enormous assembly. Popchef has additionally pivoted to focus extra on that section.
Following the acquisition, Nestor goes to focus an increasing number of on the B2B market. Whereas Elior is working with large corporations in glass towers, it has been fairly laborious to persuade small and medium corporations to open a canteen within the workplace.
The gross sales pitch could possibly be summed up in two sentences. Nestor shoppers don’t must have their very own kitchen as all the things is ready prematurely. And staff don’t must browse Deliveroo at lunch time to seek out one thing that isn’t a burger or a pizza.