Each Warner Bros film will launch concurrently on HBO Max – TechCrunch

Every Warner Bros movie will launch simultaneously on HBO Max – TechCrunch


Following final month’s information that “Wonder Woman 1984” will be released simultaneously on HBO Max and in U.S. theaters, Warner Bros. and its mum or dad firm WarnerMedia simply introduced that they’ll comply with the identical technique with each theatrical launch they’ve deliberate for 2021.

That features motion pictures like “Godzilla vs. Kong,” “Mortal Kombat,” “Within the Heights,” “Area Jam: A New Legacy” “The Suicide Squad,” “Dune,” the “Sopranos” prequel “The Many Saints of Newark” and “The Matrix 4.” (The WarnerMedia announcement notes that launch dates might change, which could transfer a few of these titles out of the scope of immediately’s announcement.)

These motion pictures will likely be obtainable on HBO Max for one month, in 4K Extremely HD and HDR, at no extra cost.

Earlier this 12 months, Hollywood studios responded to widespread theatrical closures by bringing some movies straight to streaming whereas delaying their huge display screen releases. The disappointing field workplace efficiency of “Tenet” (additionally from Warner Bros.) prompted additional delays — however because the pandemic stretched on, there was a rising sense that studios couldn’t afford to delay issues ceaselessly.

For instance, Common had already reached a deal with AMC and different main chains to launch motion pictures on premium video on demand simply three weeks after they launch in theaters, with the income cut up with theatrical companions.

However WarnerMedia’s announcement looks as if an much more dramatic shift — and whereas it solely covers 2021, it might sign doubtlessly long-lasting modifications to theaters’ unique launch window.

This additionally comes after former Hulu CEO Jason Kilar took over as WarnerMedia’s chief executive in April, a transfer (adopted by multiple rounds of layoffs) that appeared to place streaming front-and-center within the firm’s plans.

In a press release, Kilar mentioned:

After contemplating all obtainable choices and the projected state of moviegoing all through 2021, we got here to the conclusion that this was one of the best ways for WarnerMedia’s movement image enterprise to navigate the following 12 months. Extra importantly, we’re planning to convey shoppers 17 exceptional motion pictures all year long, giving them the selection and the facility to resolve how they need to take pleasure in these movies. Our content material is extraordinarily beneficial, except it’s sitting on a shelf not being seen by anybody. We consider this strategy serves our followers, helps exhibitors and filmmakers, and enhances the HBO Max expertise, creating worth for all.

 



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