TechCrunch’s Early Stage 2021 is again for half two of our bootcamp-for-entrepreneurs occasion, with a concentrate on advertising and fundraising. Constructing on the primary half of the occasion in April, this two-day digital dash will happen July 8 & 9, and we’re thrilled to welcome Rebecca Reeve Henderson as one in all our all-star slate of consultants. Rebecca shall be becoming a member of us to share perception on the best way to construct an efficient earned media technique on your startup, constructing on her deep experience creating efficient communications packages for a number of the high enterprise software program firms on this planet.
Earned media, aka the form of publicity you get from a TechCrunch article, is a key factor of any startup’s advertising technique. It’s one thing that’s greatest used as a complementary element to paid advertising and owned channel promotional efforts, but it surely’s additionally one of many trickiest issues to get proper, particularly for first-time founders. Rebecca has labored with firms starting from Slack, to Shopify, to Zapier, to Canva and plenty of extra, serving to craft efficient earned media methods in one of the vital tough areas of all: B2B SaaS.
Rebecca can be a founder herself, having constructed her communications firm Rsquared from the bottom up into a global enterprise spanning the U.S. and Canada. Rsquared’s shoppers included startups in any respect levels of development, from their very beginnings by to profitable exits, together with public market debuts, so she’s run efficient communications campaigns at each level on the expansion spectrum. Then in 2019, Rsquared had its personal exit, with an acquisition by international communications agency Archetype.
We’ll hear suggestions from Rebecca on how earned media contributes to an efficient total communications technique, and the way you go about incomes that media — together with the best way to pitch media, and the best way to construct profitable long-term relationships with key reporters and publications in your trade.