Digital comics startup Madefire is shutting down – TechCrunch

Digital comics startup Madefire is shutting down – TechCrunch

R.I.P. Madefire, a startup that recruited high-profile artists to reinvent comics for brand new codecs and platforms.

An announcement on the Madefire website states the corporate entered into “an task of profit for collectors” (defined as “a state-level insolvency continuing just like chapter”) earlier this month, which was then reported this morning in The Beat. In consequence, no new books will likely be printed, customers won’t be able to buy any extra books and so they’re additionally inspired to obtain all their bought content material earlier than the tip of the month.

This information impacts different apps constructed with Madefire’s expertise. The Archie comics app has shut down as effectively, with the writer writing, “We notice this comes as a shock and we’re making each effort to do proper by our loyal buyer base,” particularly by providing readers a free one-month subscription to Comixology Limitless. (Amazon acquired digital comics platform Comixology in 2014, launching an Unlimited subscription service two years later.)

Madefire first launched in 2012, again when publishers had been experimenting with codecs like movement comics. The corporate described its titles as “movement books,” combining the animation and results of movement comics with a extra conventional studying expertise.

“Movement comics are a passive expertise, a watching expertise that’s tantamount to unhealthy animation – it’s like watching a film,” co-founder and CEO Ben Wolstenholme stated on the time. “Movement Books is a studying expertise, actively managed by the reader – it’s like studying a e-book. Our purpose is to be the perfect studying expertise developed for the iPad.”

Maybe probably the most spectacular factor in regards to the firm was the artists it had enlisted earlier than launch, together with Dave Gibbons and Invoice Sienkiewicz.

Extra not too long ago, Madefire introduced partnerships with different tech platforms, together with Snapchat and troubled augmented actuality firm Magic Leap.

According to Crunchbase, Madefire had raised $16.4 million in funding from traders together with True Ventures, Plus Capital, Kevin Spacey (sure, that Kevin Spacey) and Drake, however The Beat experiences that the entire was “much more than that.”

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