The Cherokee Nation doesn’t really feel having a Jeep named after it’s applicable and has requested the automobile firm cease.
“I am positive this comes from a spot that’s well-intended, however it doesn’t honor us by having our identify plastered on the facet of a automobile,” Chuck Hoskin, Jr., principal chief of the Cherokee Nation, informed Automobile and Driver in a written assertion responding to our request for touch upon the problem. “The easiest way to honor us is to study our sovereign authorities, our function on this nation, our historical past, tradition, and language and have significant dialogue with federally acknowledged tribes on cultural appropriateness.
Jeep has been constructing automobiles that put on the Cherokee Nation’s identify for greater than 45 years. In that point, the corporate has gone on the file a number of instances defending its determination to make use of the identify of a Native American nation on its automobiles. Over the previous eight years, for the reason that reintroduction of the Cherokee nameplate to the U.S. market in 2013, the Cherokee Nation has gone on the file, too, however it had by no means explicitly mentioned that Jeep ought to change the automobiles’ names.