Amazon on Tuesday issued a uncommon apology to customers in India for an authentic political drama collection over allegations that a number of scenes within the nine-part mini collection damage non secular sentiments of some folks in the important thing abroad market.
The collection, known as “Tandav,” has confronted criticism from some folks in India — together with a number of members of the ruling Bhartiya Janata Celebration — over its depiction of Hindu gods and goddesses.
In a message titled, “Amazon Prime Video Apologizes,” the American e-commerce group mentioned it “deeply regrets that viewers thought-about sure scenes to be objectionable” and that it had both edited these scenes or eliminated them altogether from the present after listening to issues from viewers.
“We respect our viewers’ numerous beliefs and apologize unconditionally to anybody who felt damage by these scenes. Our groups comply with firm content material analysis processes, which we acknowledge must be continually up to date to higher serve our audiences. We’ll proceed to develop entertaining content material with companions, whereas complying with the legal guidelines of India and respecting the variety of tradition and beliefs of our audiences.”
The present, which stars a number of prime Bollywood actors together with Saif Ali Khan, premiered in mid-January and instantly prompted controversy and prison complaints. Issues have escalated in current weeks as a number of high-profile executives of Amazon Prime Video have been questioned by the authority.
Prime Video has amassed thousands and thousands of subscribers in India, the place it competes with Disney’s Hotstar, Netflix, Occasions Web’s MX Participant, and dozens extra streaming providers. Amazon has grown extra aggressive with Prime Video in India in current months. It lately introduced an even cheaper subscription tier and secured rights for streaming some cricket matches.
Amazon’s uncommon apology immediately comes days after New Delhi introduced new rules for on-demand video streaming services and social media firms.
Till now Amazon Prime Video and different streaming providers have operated in India with out having to fret an excessive amount of in regards to the nature of their content material. However that’s altering, in line with the brand new guidelines.
“The class classification of a content material will take note of the possibly offensive influence of a movie on issues reminiscent of caste, race, gender, faith, incapacity or sexuality which will come up in a variety of works, and the classification choice will take account of the energy or influence of their inclusion,” the brand new guidelines state.
As we wrote recently, the controversy surrounding the political drama and the brand new guidelines from India for streaming providers are solely few of the challenges that Amazon is dealing with in India, the place it has committed to deploy over $6.5 billion.
Final month, an influential India dealer group that represents tens of thousands and thousands of brick-and-mortar retailers called New Delhi to ban Amazon in the country after an investigation by Reuters claimed that the American e-commerce group had given preferential remedy to a small group of sellers in India, publicly misrepresented its ties with these sellers and used them to avoid international funding guidelines within the nation.
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