Accel Companions heads right down to Georgia to put money into DecisionLink, main an $18.5 million spherical – TechCrunch

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DecisionLink, an Atlanta-based firm that gives software program for cost-benefit analyses of enterprise providers from a buyer’s perspective, has managed to woo one in every of Silicon Valley’s high enterprise companies to put money into its newest $18.5 million spherical of funding.

Accel Companions has a long-standing reputation as one of many Bay Space’s premier funding companies, and it’s main DecisionLink’s newest spherical. Their funding comes on the heels of billion dollar valuations for Atlanta firms like Calendly, Greenlight Financial Technologies, OneTrust, and the $800 million acquisition of Kabbage.

Different buyers within the spherical included George Kurtz, the president and chief govt of CrowdStrike, and George Roberts, a associate at OpenView Enterprise Companions and the previous govt vice chairman of North American gross sales at Oracle.

“Worth Administration [sic] as a follow is now a C-suite precedence and more and more thought of an enterprise-critical perform alongside software program methods like CRM, advertising automation, and mission administration,” mentioned Sameer Gandhi, Associate, Accel, in an announcement. “In 2019, we invested in a SAFE spherical in DecisionLink as a result of we believed out there alternative for scalable [value management]. Now, we now have been so impressed by DecisionLink’s execution and its skill to drive this transformation on behalf of consumers, that we’re excited to steer its Collection A spherical.”

Companies are continuously in search of methods to benchmark themselves towards their opponents or discover new methods to raised service them. Most of those methods don’t take off, or are variations on a theme, however worth administration appears to have legs — particularly given the accessibility of all types of benchmarking information factors which might be publicly out there.

Accel-backed portfolio firms like CrowdStrike, PagerDuty, and DocuSign are utilizing the service and so are firms like ServiceNow, Marketo, NCR, and VMWare.

These are massive names in enterprise software program, and the sign that their adoption of DecisionLink’s software program supplied will need to have performed a job in Accel’s determination to take a position.

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